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Blurred close-up of a computer screen showing a user interface with various diagrams and graphics. Blurred green leaves can be seen in the foreground, obscuring part of the screen. The image suggests an office or home workplace where data analysis or business reporting takes place. The blur and the leaves give the image an atmospheric quality.

User Experience Research and Design

We create the best user experience in your online store.

We create a user experience that makes life easy for your users. The more enthusiastic your customers are and the more positive their user experience, the more successful your company will be.

Upgrade Your User Experience

We are a digital commerce company and know the needs of modern users. An attractive user interface is just as important and necessary as a smooth and intuitive user experience.

The simpler and more intuitive your design is, the more satisfied your customers will be and the more often they will return to your store.

The simpler and more intuitive your design is, the more satisfied your customers will be and the more often they will return to your store.

Unique Solutions for Your Online Store Too

Our DXP UX/UI department develops unique solutions tailored to your business and requirements, looking at all aspects of the end user's interaction with the company, its services and its products. We examine your business goals, your customers, your marketing and branding.

Our UX designers look at the whole story, which starts long before users even hold the device in their hands.

Visualization of the UX design process, including steps such as analysis, design and testing of user experiences.

What Makes a Good User Experience?

The goal of a successful user experience should not only be to meet user expectations, but ideally to exceed them.

A black letterboard stands on a sidewalk. It reads ‚GOOD VIBES ONLY‘ in white letters. The board occupies the foreground of the picture and is in sharp focus. Parts of a building and the street can be seen in the blurred background. The scene conveys a positive, motivating message in an urban environment.

 

Design should be intuitive, pleasing to the eye and meet the expectations of both companies and users. In a nutshell: websites should be easy to use, valuable and effective for visitors. Good design helps users to achieve their goals and needs quickly and easily.

The more enthusiastic your customers are and the more positive their user experience, the more successful your company will be.

A positive and successful UX is based on four fundamental pillars. If you take these into account when designing your online store, you can be sure that you are up to any challenge.

An infographic shows four key aspects of user experience (UX) design, each with an icon and a description: Usability: Icon of a face. Description: User research, goal research, user testing Empathy: Heart icon. Description: Empathy for the user‘s needs, recognizing the context, understanding the goals.Visual design: Brush icon. Description: Interface design, marketing, branding.Customer journey research: Icon with arrow and plus. Description: Determination of the phases that customers go through when interacting with a company.

Learn More About The Design Of Your Online Store

In our guide "User Experience - What makes a successful user experience", we have compiled helpful tips for the design of your online store. Understanding the context in which the user finds themselves is the key to a successful transaction. Get to know the motivations and mood of your customers and understand the circumstances of their actions, then you too can successfully adapt the design of your store.